Evaluation of customer satisfaction and service quality using SERVQUAL model: the case of fast-food restaurants in Iraq

Due to the exponential growth in the amount of fast food outlets in the last two decades, the amount of people employed in the sector has significantly increased. Due to the country's growing consumption level, Iraqi consumers are becoming increasingly concerned about their food choices. The increased number of people spending money on fast food made it more available to them, leading to dramatic changes in their daily consumption habits. As the restaurant industry has risen, people's demands for the service industry have also increased. This paper adopted a quantitative method using a survey covering a sample consists of 200 regular customers in five Iraq fast-food restaurants. Performance and consumer loyalty is evaluated using the SERVQUAL model. The findings indicate that the sample restaurants' quality dimensions can be ordered in ascending order from (concrete), reliability (reliability), response (response), certainty (warranty), to empathy (empathy). The results also indicate that the quality of service for local fast-food restaurants is relatively reasonable but lower than that of international fast-food restaurants

Concurrent engineering, product life cycle management using cross-functional teams: a case study

Concurrent engineering (CE) aspires to foster a collaborative environment in which all players work cooperatively to optimize resource use. However, such variables can complicate execution in organizations. This analysis aims to detail creating and implementing a CE model in an Iraqi textile factory. Administrative and quality management procedures were used to collect process data. With the enterprise’s culture in mind, a CE model centered on modern product management was created. Two programs were used to validate the proposed model’s features. From three to one month, the time is taken to plan and approve inventions was reduced. The method now has a stable architecture due to finding deployment problems, potential operator errors, and bottlenecks. This research used a cross-functional team to accomplish the (CE) goal of shortening the product’s life cycle while focusing on the product’s quality requirements. Leading organizations understand that large cross-functional teams are critical to rapidly developing creative solutions